The concept
behind the stand’s design is inspired by motifs from Russian folk tales and
works of classic Russian literature. At the center of the exhibition is
an art installation featuring a tree bearing rejuvenating apples, whose
branches create the atmosphere of an enchanted garden. The world of fairy
tales has been “translated” into the language of modern technologies for life
extension and health promotion being developed by enterprises within Rosatom’s
perimeter. For example, the Sleeping Princess from Pushkin's fairy tale
illustrates technologies for early diagnosis of diseases, which are being
developed by Rosatom's Scientific Division and implemented by Medscan, the
corporation’s medical diagnostics subsidiary. The Firebird from the tale of
Ivan Tsarevich and the Grey Wolf symbolizes advances in nuclear medicine that
enable physicians not only to diagnose cancer at earlier stages but also to
treat it effectively. Meanwhile, Ivanushka, the peasant hero from Pyotr
Yershov’s The Little Humpbacked Horse, undergoes a modern Rosatom-inspired
transformation: the tale’s rejuvenating milk baths are reinterpreted as
innovative revitalizing technologies that improve quality of life and open new
opportunities for achieving a markedly higher social standing.
Visitors to SPIEF, taking place from June 3 to 6 this year, will also have the opportunity to consult Medscan specialists at the Rosatom stand. The company is presenting a comprehensive approach to healthy longevity, encompassing advanced diagnostics, innovative rehabilitation solutions, and preventive healthcare technologies.
“When designing the stand, we wanted to convey a simple yet important idea: thanks to Rosatom, what seemed like fantasy just yesterday is becoming an integral part of everyday life today — a practical technology available to people.” "Rosatom today is not only Russia's leading innovative company and a corporation of knowledge. Despite the seriousness and scale of the projects we implement and the tasks we undertake, we are, in a way, magicians—much like the characters from the Strugatsky brothers’ classic novel Monday Begins on Saturday, employees of the Research Institute of Witchcraft and Wizardry. We turn what was once considered a fairy tale into reality," says Andrey Timonov, Rosatom's Director for Communications.
